Carnival of ideas

By expanding and relocating its Guangzhou office to a new arts-and-culture area on the city’s fringe, Ogilvy & Mather looked to revitalise its brand image in the south China market.

Expanding and relocating its Guangzhou office from a prime CBD building to a newly developed arts and culture base in the city-fringe, Ogilvy & Mather is looking to revitalize its brand image in the southern China market. The new workspace needs to help retain key staff and attract new talents who are of a kindred creative spirit, inspiring the production of innovative ideas against demanding deadlines.

Themed as a carnival of ideas, the space inspires Ogilvy's 360 degree thinking. A branded and tilted red staircase is created at the heart of the space: vertically it connects marketing on the ground floor and creative staff above; horizontally it playfully defines the boundary between client meeting / break out spaces in the front and office space at the back.

The staircase sends people on a journey of exploration - through 4-dimensional spacetime people are enticed to discover the myriad of viewpoints along the way through glass viewing panes, openings and a bridge connecting a balcony to a mezzanine loft. Fresh perspectives from the journey thus become a source of inspiration for all who work here.