Discussing the impact of culture and design at San Francisco Design Week
M Moser joined the conversation at San Francisco Design Week (SFDW) with an insightful panel discussion around design, culture and the power that each has in the workplace.
Senior Associate, Elfreda Chan, was joined by Orla McHenry, former Head of Workplace at Stripe, to explore how the design process can often uncover a gap between a company’s cultural aspirations and its realities.
“The C-suite usually has a set idea of what good ‘culture’ looks like based on a physical solution they have seen before,” Chan shared. “As designers and business partners, we work closely with our clients to bridge the gap between design intent and desired behavioural outcomes.”
Moderated by Group Director Nabil Sabet, the discussion shared examples of M Moser projects from around the world to communicate the tools and tips to discover and balance a company’s cultural aspirations and realities.
Chan continued, “We can design purely for cultural aspiration, but it makes much more sense to also consider the cultural reality in our solutions. When the two are at odds with each other, there are a lot of things we need to overcome to get us to an appropriate solution. But when they’re aligned, amazing things can happen!”
More detailed insights from this discussion coming soon.
About San Francisco Design Week
As the largest design festival on the West Coast of the United States, SFDW is a week-long, city-wide festival that celebrates the visionaries shaping the future and the unique intersection of ideas, business, entrepreneurship, and design.