Utilising colour as a powerful tool to impact design and behaviour

Adobe, 
New York

Adobe is one of the largest and most diversified software companies in the world. For the initial expansion of its New York City headquarters in Times Square, Adobe wanted to draw on the vibrant energy of the urban context, while also using the medium of colour to sensitively responding to worker needs and behaviours. Inspired by the concept of a prism, M Moser designed a dynamic, colourful workplace for Adobe New York’s 500 employees.

Utilising colour as a powerful tool to impact design and behaviour section
Utilising colour as a powerful tool to impact design and behaviour section
Project highlights
  1. The design offers a broad spectrum of workplace environments with a concept inspired by prismatic, colourful refraction.
  2. Carefully informed colour choices delineate active, collaborative spaces from quiet, introspective work areas.
  3. Artwork and environmental graphics embody the Adobe brand for a captivating user journey.
Utilising colour as a powerful tool to impact design and behaviour section

Designed around the idea of a prism, which dynamically refracts and reflects light, the new Adobe New York workplace conjures the vibrant energy of Times Square just outside. Inside, a full spectrum of different environments activates the workplace, providing a human-centered design that prioritises diverse staff needs. Specialty destination spaces on each floor, including a tech bar, library and “adventure room” geared towards photography, enliven the user journey and meet a range of staff needs.

Utilising colour as a powerful tool to impact design and behaviour section

Knowing colour affects our behaviour, perception, performance and wellbeing, we worked closely with Adobe to develop a colour journey through the headquarters stack. By analysing desired behaviours, we carefully selected the spectrum of colour best suited for each of the different environments comprising the space.

Upon arriving to the offices, visitors encounter a colourful dichroic glass film leading into Adobe’s reception, hub and connected game room. A saturated, warmer toned palette of bright yellow, orange and Adobe red accents, mixed with playful stone and tile patterns, defines the more activated, higher energy zones.

Utilising colour as a powerful tool to impact design and behaviour section
Utilising colour as a powerful tool to impact design and behaviour section
Utilising colour as a powerful tool to impact design and behaviour section

The central hub functions as both a café and all-hands space for hosting large, scaled gatherings. Locating the hub along the full west perimeter of the building maximises sweeping views of Times Square, providing a viewing space for the infamous New Year’s Eve Ball Drop and other happenings. The design offsets the vibrancy of these higher energy points with a more subdued, cooler-toned palette to encourage focused, heads down work. Subtle colour pops through organic carpet patterns and dynamic paint angles in blue, green and teal hues offer a gentle pull into distinguished neighborhoods and collaboration pockets.

Throughout, colours and patterns inspired by Adobe platforms, including Adobe “A”-inspired paint angles, help tell the story of Adobe’s brand identity. Directional ceiling slats in the main corridors and elevator lobbies lead the eye to newly branded internal staircases, enhancing wellness by encouraging employees to move vertically. 

Utilising colour as a powerful tool to impact design and behaviour section

Adjacent to the staircases, business-driven destinations entice employees and build a curated client journey. Adobe artwork, conceptualised by M Moser, tells an inspiring story about the Adobe brand while locating it regionally by highlighting New York City landmarks. On the whole, the design facilitates chance encounters, cross-collaboration, and direct exposure to the work of fellow Adobe teams, fostering a sense of community and belonging for staff and visitors alike.

Employee culture and community are paramount for Adobe. In the upcoming phases of this project, M Moser will continue to use design to integrate the Adobe community, and their locations, into one connected NYC campus.

  • Status Completed
  • Area 81,972 sq ft
  • Completion date 2021
  • Location New York, NY
  • Photographer Aaron Thompson

Contact

If you are interested in working with us, have a look at our careers page.

Contact

If you are interested in working with us, have a look at our careers page.

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