Creating a flexible and brand-focused workplace for one of China’s largest footwear retailers

Belle,
Shenzhen

The number one objective for Belle was to conceive an illustrious headquarters with a highly flexible work environment that fully supports Belle’s brand strategy.

 Belle initially appointed M Moser Associates to design a 10-floor headquarters office in its yet-to-be-constructed building. After initial workshops were held, it realised the overall space’s efficiency could be maximised by involving us at the early stages of its design. Belle subsequently appointed us to advise on the base building, as well as on the interior design for all 27 floors.

Creating a flexible and brand-focused workplace for one of China’s largest footwear retailers section
Creating a flexible and brand-focused workplace for one of China’s largest footwear retailers section

The team conducted several workshops with Belle’s steering committee and the base building architects, to gain a deep understanding of their operational and branding needs. This knowledge was used to optimise the interior space, resulting in a headquarters building with a highly flexible work environment that fully supports Belle’s brand strategy.

Creating a flexible and brand-focused workplace for one of China’s largest footwear retailers section

As a result, the base main entrance, building lobby, security zones, and lift zones were redesigned to enhance the branding to an international standard, create clear separation between security zones, decrease waiting time and enable efficiencies in traffic flows.

Creating a flexible and brand-focused workplace for one of China’s largest footwear retailers section

From a workplace perspective, we conducted an extensive research and discovery phase to establish the client’s requirements. This resulted in a distinctive, adaptable workplace design that addresses Belle’s current and future brand approach.

 

  • Status Completed
  • Area 300,000 sq-ft
  • Completion date 2016
  • Location Shenzhen, China

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