Following the delivery of our award-winning work with Diageo’s Singapore APAC headquarters, the company appointed us to design its new Jakarta office, making it our fourth project with this client in Southeast Asia.
Its human-centric design communicates a strong sense of creativity and collaboration aligned with the organisation’s corporate culture, offering an immersive brand experience that feels authentically ‘Diageo’ while remaining distinctively Indonesian.
Stamping an identity
With a heritage deeply rooted in craftsmanship, this office brings together Diageo’s entrepreneurial spirit with Indonesia’s iconic “Batik” art forms to create a unique identity within the company’s larger portfolio of offices. This synergistic integration celebrates the company’s strong, globally recognised character while honouring its people’s culture through artworks, furniture, and traditional Indonesian fabrics and materials — all sourced locally.
From the reception, through the open office, towards the communal café/bar overlooking the Jakarta city skyline, the journey immerses users into a brand experience that facilitates strong connections between people and the organisation, visually and culturally.
Encouraging movement and interaction
The office is designed as a fully agile environment, devoid of fixed workstations and desktop computers, enabling staff to own their working experience by choosing where and how they work. Boardrooms and other support spaces are located in the centre of the floor plate, thus allowing all working and social areas to be infused with natural daylight throughout the day.
The variety of bar-height and seating arrangements, along with casual lounge furniture located next to full-height glass windows, empowers staff to choose where and how they work every day.
Replicating a sense of hospitality
Manifesting a global initiative driven by our Singapore project to “inspire and connect” its staff, customers and partners, this Jakarta office draws its essence from Diageo’s collaborative, family-like culture to create a warm sense of welcoming through design. The communal bar/breakout area located nearby large windows epitomises a residential feel, thereby creating a truly unique workplace that does not feel like an office, but rather a “home away from home.”
With an immersive brand experience activated by cultural details and collaborative work settings, Diageo’s new Jakarta office embodies the company’s Work & Play philosophy, supporting its lifelong mission to “celebrate life everyday, everywhere.”
- Status Completed
- Area 4,434 sq-ft
- Completion date 2019
- Location Jakarta