Optimising a Grade-A office tower to attract high-profile tenants

Central Tower,
Kai Hua Group,
Guangzhou

Following its acquisition of Guangzhou’s Central Tower, real estate developer Kai Hua Group aspired to build a premium destination that attracts select tenants, including consulates and Fortune 500 companies, ultimately affirming its brand identity in the property market across southern China.  

By optimising the building’s facade and interior, with a wide design scope covering multiple floors enhanced using top-quality materials, we significantly increased the asset value of this 53-storey development as a “Super Grade-A” office tower, helping Kai Hua Group to foster long-term business relationships and secure prosperous growth.

Optimising a Grade-A office tower to attract high-profile tenants section
Optimising a Grade-A office tower to attract high-profile tenants section
Project highlights
  1. Building a high-end, state-of-the-art property portfolio to reinforce its position in the industry and attract future investments.
  2. Designing a mesmerizing spatial experience using sophisticated details to create an international top-grade building environment.
  3. Enhancing brand identity for Kai Hua Group and its tenants with a spacious, publicly accessible transfer floor that generates social media excitement within the wider Guangzhou community.

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Optimising a Grade-A office tower to attract high-profile tenants section
Making a statement in its industry

Aspiring to build a world-class portfolio that rivals other property developers and solidifies its reputation in southern China, Kai Hua Group wanted to leverage its prime location in Guangzhou’s CBD by enticing premium corporations and government organisations to relocate their offices.

The overall design creates multiple layers of impression, beginning with an open, striking entrance that captivates visiting prospective tenants’ interest from the outset and enables Kai Hua Group to meet its business goals by screening and selecting the right partners.

Optimising a Grade-A office tower to attract high-profile tenants section

The arrival experience plays a critical role in setting the stage for the rest of the user journey across Kai Hua Group’s Central Tower, significantly enhanced by virtue of high-quality materials that express the company’s professionalism and strong attention to details.

Exhibiting the highest level of sophistication

With premium-quality detailing in scope, we designed a unique journey using world-class materials and design features to manifest Kai Hua Group’s personality as a forward-thinking developer. Optimised using full-height glass windows, stainless steel columns, marble flooring and warm lighting, the ground floor lobby creates an elegant, alluring transition from the outside into the building, which carries all the way up to the top 52nd & 53rd floors, reserved for Kai Hua Group’s headquarters. 

Given its elevation, we replaced the facade to “frame” the outside view and create a breathtaking arrival experience for visiting business partners, with a wide glass window stretching across the reception and access to the terrace overlooking the Guangzhou city skyline.

Reinforcing connectivity

An elegant staircase connecting the two floors prolongs the visual manifestation of the Kai Hua Group’s treasured attention to details, as evidenced by the consistent choice of premium furniture and materials of the highest quality across the building. 

Optimising a Grade-A office tower to attract high-profile tenants section
Optimising a Grade-A office tower to attract high-profile tenants section

Accommodating staff needs

A large breakout space provides staff with a variety of amenities to connect and socialise. Together with green walls and floor-to-ceiling glass windows surrounding the floorplate, this headquarters offers a healthy, comfortable experience conducive for productivity, facilitating a closer bond between the organisation and its people.

Showcasing asset value

A mockup Showsuite on the 28/F was originally designed for prospective tenants visiting the Central Tower to visualise the tangible return on their future investment. All corners of the floor were reserved for open meeting spaces as opposed to private offices to send a clear message about the type of companies Kai Hua Group was looking to attract. 

This floor has since been leased out to a new tenant and repurposed to fit the organisation’s needs.

Optimising a Grade-A office tower to attract high-profile tenants section
Enhancing brand identity

Expanding the user journey from the impressive entrance lobby to the transfer floor, level 33 is designed as a large and welcome environment, open to the public for exhibitions and events, featuring specially commissioned artworks and breathtaking city views. The improved circulation and spacious interior creates a memorable gallery effect that inspires, immerses, and invites visitors to share moments elevated by a unique user journey.

This podium slab provides Kai Hua Group and its tenants with opportunities to connect and engage with outside communities by hosting a variety of seminars and social gatherings, making the Central Tower a hub for business ventures and the wider public in Guangzhou.

Optimised for a one-of-a-kind experience, the transformation of Kai Hua Group’s Central Tower has received high praise from the market, recognised as “China’s Most Influential Elite Office Block Project of the Year” and “China’s High Quality Model Commercial Office Block”. Such exposure has enabled the organisation to attract a host of high-profile tenants and solidify its position as one of Guangzhou’s most sought-after properties.
Optimising a Grade-A office tower to attract high-profile tenants section
Optimising a Grade-A office tower to attract high-profile tenants section
  • Status Completed
  • Area 85,000 sq-ft
  • Completion date 2019
  • Location Guangzhou

Contact

If you are interested in working with us, have a look at our careers page.

Contact

If you are interested in working with us, have a look at our careers page.

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