Enhancing brand identity and culture in the workplace

PRA Health Sciences,
Tel Aviv

Inspired by local culture and design influences, our workplace design for contract research organisation PRA Health Sciences’ in Tel Aviv brings to life brand identity through its use of colours, textures and geometric patterns in the office.

Addressing a lack of natural circulation and collaboration areas, the workspace design encourages new ways of working through a symmetrical layout. Characterised by the urban planning and unique Bauhaus-style architecture of Tel Aviv’s White City, harmonious, conforming elements pay homage to the development and heritage of its location.  

The 10,000 sq ft workplace features a large communal tea point and breakout area at its core, facilitating interaction and cross-collaboration as the “city centre” of the office. The main connecting corridor replicates Tel Aviv’s central highway, while banks of desks are positioned as adjoining “city streets”. Private offices have been planned at the corners to respect privacy.

M Moser London worked closely with a local office design firm in Tel Aviv to incorporate regional detailing, featuring a culturally inspired colour palette of bold oranges, blues, whites and metallics. Responding to Israeli business hours, the team adapted the project management schedule to align with the working culture.

Do you need an office design company for your project in Tel Aviv? 
Contact us