Creating elevating experiences for Titanians


Today, Titan is India’s leading producer and retailer of watches, jewellery, eyewear and accessories. With an international presence spanning more than 2,000 stores in over 30 countries, Titan is also Tata’s largest consumer goods company.

To highlight Titan’s key business objectives and people-centric focus, Managing Director, Bhaskar Bhat, shared:

We create elevating experiences for the people we touch and significantly impact the world we work in. We will do this through a pioneering spirit and a caring,  value-driven culture that fosters innovation, drives performance and ensures the highest global standards in everything we do.”


Creating elevating experiences for Titanians section
Creating elevating experiences for Titanians section

In putting this mission at the forefront of the design, the new Bangalore headquarters has enabled Titan to:

- Develop an enhanced experience for employees by blurring the lines between hospitality and the work environment.
- Embrace sustainability using local, sustainable materials and facilitating proximity to nature.
- Foster innovation and performance through flexible work settings.
- Encourage a “flat hierarchy” system, where managers are seated amongst their team(s).


Design thinking

M Moser helped to bring Titan’s vision to life by spearheading the workplace transformation, with tools such as interactive workshops, interviews, focus group activities and design.

Titan’s corporate values played a significant role in determining the overall design language for the new campus, including: Total Customer Orientation, Employee Appreciation, Performance Culture & Teamwork, Creativity & Innovation, Passion for Excellence and Corporate Citizenship.

Creating elevating experiences for Titanians section
Creating elevating experiences for Titanians section

 Speaking about the inspiration behind the genesis of the design, Ramesh Subramaniam, Director for International Design revealed, “The seed of our design thought was taking the six values and translating them into something tangible, forming the basis of the design language; in this case, the defined form of a hexagon. This became the representative element connecting various spaces thereby creating a symbiotic relationship between the build architecture and the collaborative workspaces within.”


Creating elevating experiences for Titanians section
Creating elevating experiences for Titanians section

Making an entrance

The entry spaces of the campus are designed using a natural palate of materials for a seamless transition as users approach the reception area. Simultaneously, an eclectic mix of materials and textures create a dynamic environment of meeting rooms, training spaces and an innovation centre to welcome visitors – thus fulfilling Titan’s values of customer orientation and employee appreciation.

Further translating the language of the surrounding landscape, the café evokes a warm, textural experience with colourful highlights, to emphasise and enhance the interactive environment. 

Creating elevating experiences for Titanians section

A network of collaborative work settings

Workspaces are initially defined by a hexagonal lighting feature enveloping the space and acting as a subtle reminder of the company’s values. An exposed ceiling strengthens the emphasis on height to create a stronger connection with the verandahs and the outdoor environment.

Enclosed areas such as meeting rooms, quiet rooms and cabins are designed as islands in a sea of work settings, enabling easy access to a variety of functional spaces that support the working day. Timber is used within these zones to add texture and warmth, while an infusion of colourful and natural materials serve to enhance the overall scheme, as well as define and demarcate various departments.

Creating elevating experiences for Titanians section

Embracing sustainable design

Wherever possible, the design enables natural light to infiltrate the structure’s interiors, reinforcing the synergy between the interior and exterior. Lighting fixtures are designed to flow with the unique building shape and the use of linear lights as opposed to downlights increases the reach over workstations, enabling maximum “people comfort”.

Ceiling fans enable the free movement of natural air, thereby discounting the need for air-conditioning and creating an ambient temperature throughout the workspace. Additionally, in order to reduce the project’s carbon footprint, most of the materials and design elements used are made in India.

Creating elevating experiences for Titanians section

The “jewel box”

The “jewel box”, takes its name from its form, enveloped in glass and floating over still water. Its interiors are defined by the use of stronger colour tones; deeper blues and browns, adding a level of sophistication to the space. A variety of innovative, lounge and meeting spaces create an inviting and hospitable area within. Hosting the Managing Director’s office, which echoes the theme of “hospitality”, the space boasts a spectacularly uninhibited view of the lake and the surrounding edifice.

Creating elevating experiences for Titanians section
Creating elevating experiences for Titanians section
Creating elevating experiences for Titanians section

The space inbetween

As a testament to the sustainable relationship between the building and the environment, the atrium spaces are a celebration of light and colours that depict nature. Sunlight is given an uninterrupted pathway from the skylight above to bathe the atrium in natural light. The inculcation of soft blue hues and highlights of yellow and green completes the portrayal of the sky, trees and, the sun breaking through.

Pioneering global design standards

Titan’s new headquarters speaks to the highest global standards in sustainability and innovative design. A pioneer among workspaces that pursue excellence beyond just the physical space, the new Titan office pushes the boundaries of intelligent design while making an international mark in the world of transformative workspaces.

  • Status Completed
  • Area 200,000 sq-f
  • Completion date 2017
  • Location Bangalore
  • Photographer Purnesh Dev Nikhanj


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