Due to large scale growth across Asia Pacific, this global media company needed an immersive and dynamic workplace to reflect its core values.
Combining brand experience and design, the space explores interactive ways of working across one-and-a-half floors. Connecting local culture and artists with the wider creative and technology communities, the new hub serves creators across South East Asia.
While the upper floor is reserved for staff, half of the floor below it is designed as a welcoming and engaging space for internal and external communities. This includes artists, content creators, and digital media professionals. We identified several key areas around the entrance with potential to amplify the brand, beginning with the ‘Tunnel of Fame’.
The corridor leads visitors from the elevators into the reception – a memorable arrival experience using interchangeable lights. These lights are labelled with the names of local and international artists and content creators.
From here, the journey splits between two key community areas. On the left side of the floor plate behind the moveable reception counter, a spacious work-lounge offers a comfortable environment for people to focus and unwind. Among other open and enclosed meeting spaces, this area includes a Listening Room, an acoustically engineered space for reviewing new material.
On the right side of the entrance, a security gate leads to a semi-private work cafe, including a coffee counter and a kitchen servery. This community space also hosts public events and internal social gatherings.
The staff floor is designed as a ‘dynamic workplace’ environment for people to come together and innovate. Without fixed desktop computers, the open interior emphasises values of transparency and communication.
Collaborative and focus spaces surround the floor’s functional core. The outer edge is reserved for day to day work-points with plenty of daylight.
For rest and retreat in the open spaces, there is a large quiet room, phone booths, focus pods, and individual seats.
To create an inspiring and engaging workplace, the environment offers artistic experiences across both floors. Most enclosed meeting spaces feature artwork with vibrant colours and forms representing the brand in unique ways.
Accessories, graphics, and other design details represent the brand and culture. Each meeting room has its own identity and a ‘soundwave’ QR code that plays a specific song when scanned.
2021Australia Good Design Awards - Winner
2021Singapore Good Design - Winner
35,000 sq ft