Since its establishment in 2008, AST Game has grown from an eight-person web game team in Shanghai to a fully-fledged 300-person gaming company. The business required a new workplace to support its continued growth and elevate the brand in preparation for international expansion.
- Creating a memorable brand journey by prioritising bold colours and gaming-inspired accessories
- Driving performance by optimising focused work areas and flexible collaboration spaces, while accounting for gaming company work patterns
- Enhancing workplace culture and maximising space efficiency by introducing a variety of multi-functional spaces
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Reinforcing brand awareness and gaming DNA
Occupying an entire floor in Shanghai’s premiere office tower in downtown CBD, the new workspace adopts bold colour palettes, an eclectic mix of metallic materials and customised furniture and accessories, to bring to life the youthful spirit and audacious ambition of the business.
A spacious reception area creates an impactful entrance to the guest journey. Enhanced by a giant digital display for branded content and a showcase area for trophies, the reception features accessories inspired by gaming narratives to immerse users in brand storytelling.
Embracing a co-working setting, the waiting area engages guests in transient working and spontaneous conversations, making a distinct touchpoint to bolster connection.
Stimulating creativity and collaboration
Considering the nature of work at gaming companies, where long-hours of focused work are the norm, the design adopts bright colours and materials including dichroic film to evoke an energetic look-and-feel, lifting mood and inspiring creativity.
Featuring back painted glasses with writeable surfaces, the collaboration zones champion high functionality for brainstorming and team activities. Brass and bronze have been used throughout the space to create a sharp, solid look-and-feel that complement the cooling terrazzo.
A large communal space has been planned at the front of house. Equipped with stepped seating and flexible furniture, the space frees group activities from the work zone to create a central location for learning and celebration.
Optimised for efficiency
One challenge remained - balancing density with comfort in this 17,760 sq.ft space, where 300 additional fixed workstations have been added to accommodate fast growth.
To increase occupancy efficiency, optimisation measures include: prioritising multi-functional spaces around the build core and replacing large meeting rooms with a variety of smaller collaboration spaces.
Distinguished by its vibrant look-and-feel, AST Game’s new Shanghai workplace affirms the brand identity in an efficient environment where staff work, collaborative and mingle meaningfully.
- Status Completed
- Area 17,760 sq-ft
- Completion date 2019
- Location Shanghai