Creating a brand-driven workplace to support fast growth

AST Game,
Shanghai

Since its establishment in 2008, AST Game has grown from an eight-person web game team in Shanghai to a fully-fledged 300-person gaming company. The business required a new workplace to support its continued growth and elevate the brand in preparation for international expansion.

Creating a brand-driven workplace to support fast growth section
Project Highlights
  1. Creating a memorable brand journey by prioritising bold colours and gaming-inspired accessories
  2. Driving performance by optimising focused work areas and flexible collaboration spaces, while accounting for gaming company work patterns
  3. Enhancing workplace culture and maximising space efficiency by introducing a variety of multi-functional spaces

For more detailed information on this project, please scroll below.

Reinforcing brand awareness and gaming DNA

Occupying an entire floor in Shanghai’s premiere office tower in downtown CBD, the new workspace adopts bold colour palettes, an eclectic mix of metallic materials and customised furniture and accessories, to bring to life the youthful spirit and audacious ambition of the business.

Creating a brand-driven workplace to support fast growth section
Creating a brand-driven workplace to support fast growth section

A spacious reception area creates an impactful entrance to the guest journey. Enhanced by a giant digital display for branded content and a showcase area for trophies, the reception features accessories inspired by gaming narratives to immerse users in brand storytelling.

Creating a brand-driven workplace to support fast growth section

Embracing a co-working setting, the waiting area engages guests in transient working and spontaneous conversations, making a distinct touchpoint to bolster connection.

Creating a brand-driven workplace to support fast growth section
Stimulating creativity and collaboration

Considering the nature of work at gaming companies, where long-hours of focused work are the norm, the design adopts bright colours and materials including dichroic film to evoke an energetic look-and-feel, lifting mood and inspiring creativity.

Creating a brand-driven workplace to support fast growth section

Featuring back painted glasses with writeable surfaces, the collaboration zones champion high functionality for brainstorming and team activities. Brass and bronze have been used throughout the space to create a sharp, solid look-and-feel that complement the cooling terrazzo.

Creating a brand-driven workplace to support fast growth section

A large communal space has been planned at the front of house. Equipped with stepped seating and flexible furniture, the space frees group activities from the work zone to create a central location for learning and celebration.

Optimised for efficiency

One challenge remained - balancing density with comfort in this 17,760 sq.ft space, where 300 additional fixed workstations have been added to accommodate fast growth.

To increase occupancy efficiency, optimisation measures include: prioritising multi-functional spaces around the build core and replacing large meeting rooms with a variety of smaller collaboration spaces.

Creating a brand-driven workplace to support fast growth section
Distinguished by its vibrant look-and-feel, AST Game’s new Shanghai workplace affirms the brand identity in an efficient environment where staff work, collaborative and mingle meaningfully.
  • Status Completed
  • Area 17,760 sq-ft
  • Completion date 2019
  • Location Shanghai

Contact

If you are interested in working with us, have a look at our careers page.

Contact

If you are interested in working with us, have a look at our careers page.