Branding, collaboration, and strategic design

Hudson Rouge,
New York

Hudson Rouge is a luxury brand-focused ad agency under the umbrella of the large multinational advertising and public relations company, WPP. With an emphasis on branding, collaboration, and critical strategic design, M Moser developed a design to reflect the agency’s progressive, out-of-the-box creative aspirations, as well as luxury brand focused clientele.

The full floor penthouse office features an open plan studio with a robust brand identity based upon honesty, craft and the integrity of materials. The planning allows maximum daylight penetration into the open studio through unobstructed views to the North, South and West. The open plan studio design is focused on formal, informal and casual collaboration areas that are essential to support ideation and visioning. Circulation areas along the interior and perimeter create a ‘promenade’ that allows staff and guest to easily traverse through the landscape of open collaboration settings, lounge areas and meeting rooms while allowing work to go on undisturbed.

Branding, collaboration, and strategic design section
Branding, collaboration, and strategic design section
Branding, collaboration, and strategic design section

A garden, an alley and everything in between

A ‘collaboration alley’ runs through the centre of the space and creates a connecting common area for the staff. This alley concept is reinforced architecturally by a ceiling element constructed of reclaimed wood and glass pendant lights that run the length of the collaboration alley.

The finish and furniture selections intentionally play on a tension between a more industrial look-and-feel and a sense of luxury. Finishes such as various wood species, pristine poured flooring and muted accent colours are found throughout the space. Details in the form of polished metal lighting fixtures and select vintage furniture selections provide a polished and specific style to the decor.

The design also includes a private roof garden which provides 360-degree views of the Manhattan skyline, promoting the uniqueness of the agency and reflecting on the client’s luxury amenities.

 
Branding, collaboration, and strategic design section
Branding, collaboration, and strategic design section
  • Status Completed
  • Area 13,800 sq-ft
  • Completion date 2013
  • Location New York, NY
  • Photographer Eric Laignel
  • Awards

    Interior Design Magazine 2013 Best of the Year Honoree for Mid-Size Offices

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