Hudson Rouge is a luxury brand-focused ad agency under the umbrella of WPP, the world’s largest communications services group. For its full-floor penthouse office, the agency wanted to put an emphasis on branding, collaboration, and critical strategic design. We developed a design reflecting Hudson Rouge’s progressive, out-of-the-box creative aspirations, and its luxury brand clientele.
The office is designed as an open plan studio with formal, informal and casual collaboration areas. The planning introduces a variety of workspaces for creative ideation and visioning, and brings maximum daylight into the open studio with unobstructed views on three sides. Circulation along the interior and perimeter create a ‘promenade’ for staff and guests to easily traverse the landscape of open collaboration settings, lounge areas and meeting rooms without disturbing work.
A ‘collaboration alley’ runs through the centre of the space, creating a common area for staff. The alley concept is reinforced architecturally by a ceiling made of reclaimed wood and dotted with glass pendant lights. The office also has a private roof garden offering 360-degree views of the Manhattan skyline.
The design establishes a robust brand identity for Hudson Rouge based in honesty, craft and the integrity of materials. Finish and furniture selections intentionally create tension between an industrial feel and a sense of luxury to reflect the agency’s brand. A natural, neutral palette of wood finishes, concrete poured flooring and muted accent colours define the space. Polished metal lighting fixtures and vintage furniture continue the emphasis on honesty of craft with a touch of luxury.
2013Interior Design Magazine - Honoree
13,800 sq ft