a group of people watching performance in front of the stage

Stimulating inspiration through music at a playful headquarters

Leading Music Entertainment Group, Shenzhen

Leading Music Entertainment Group (LMEG), is a top provider of Chinese online music and audio entertainment services. It’s committed to creating endless opportunities with music. Therefore, we developed a workspace that combines work performance, social life, entertainment and co-working. As a composer creates a symphony, we translated musical narrative into a design language.

At a glance

  1. Through an “In the Groove” design concept, a variety of co-working choices inspired by music are tailored to support efficiency and innovation.
  2. Creating an immersive brand journey and a dynamic music experience
  3. We equipped the workplace with various entertainment spaces for employees to re-energise.

A place where music creation thrives

Through the “In the Groove” design concept, we developed four work settings inspired by music that are tailored for different types of work:

  • Rhythm – Work at your own rhythm
  • Harmony – Communicate and collaborate through coworking
  • Dynamic – Be inspired by brainstorming and socialising
  • Silence – Stay focused in a quiet place

In contrast to the enclosed spaces of the old office, the new office space is a flexible and open-plan area to support innovation. This celebrates key elements of LMEG’s identity – entertainment, culture and network.


The “Community” culture held by LMEG is well-supported by different zones. There are the Independent Work Zones and the Open and Semi-closed Co-working Zones. Various-sized conference rooms and training classrooms are also dynamic spaces for exchange. Each floor has an Open zone for brainstorming sessions and relaxing chats.

Additionally, all necessary facilities are available onsite. There are rooms for live streaming, makeup, broadcasting and recording. A palette of materials supports acoustic comfort and improves the overall audio experience.


An immersive brand experience with rich musical inspiration

The groove is everywhere. We created an immersive employee experience, converting musical language into various design elements. These were then seamlessly applied across the workspace.


Using graphic design, we added music band elements that align with LMEG’s brand. On the wall, dancing notes meet drumbeats, forming an inspiring atmosphere that connects employees. The logo wall in the elevator room and brand logos throughout the space create a united brand experience.


The adage “Music is fluid architecture; Architecture is solid music” applies to the interior design. Subtle grooves are in every detail. From one space to another, curved lighting fixtures encourage intentional discovery. Geometric patterns on the carpet form melodies when combined with dot line shape fixtures. The brand panel includes piano wires as an additional musical touch.


Through various LMEG Apps, technology plays a key role in the workplace journey. In the interactive zone near the reception people can activate screen content through speech or gestures. This offers a truly immersive 3D sensory experience.


A workplace that supports balance and wellness

To motivate continuous innovation and encourage fun, we added a range of leisure spaces. From a solo/band performance in the open workspace, to a karaoke contest in the KTV room or yoga in the multifunctional space. With this flexibility, employees can find the ideal place to work or rest.



In collaboration with LMEG, we fused musical elements into the design while focusing on high-quality brand culture. We addressed their goals by designing diverse work options to inspire music creators. LMEG is now a landmark for young and talented people in Shenzhen.



Completion date





280,066 sq ft


Edward Shi; Sean

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