A vibrant playful workspace for creative expression

TBWA HAKUHODO, Guangzhou

Recently, we designed a futuristic office for the world’s leading advertising agency, TBWA HAKUHODO, in Guangzhou.

At a glance

  1. The design features deep ocean blue as the primary colour, leaving a bold visual impact.
  2. The workplace expresses the "Work Hard and Play Harder" motto with playful details.

How does a creative advertising workplace shine? Follow us on a quick video tour of a “magical blue experience”, with surprises!

TBWA HAKUHODO in Guangzhou is an innovation lab for adventurous, unique and creative advertisers. It’s filled with futuristic and digital elements. The diverse materials and textures foster inspiration, strengthen connections and refresh ideas.

Leaving a bold visual impact

The design features deep ocean blue as the primary colour, leaving a bold visual impact. When walking through the space users can get inspired by the imaginative lighting to share ideas. What about re-energising? The ‘Rock and Roll Community Center’ is great for colleagues to chat with one another and reflect to stay motivated.

Work hard, play harder!

The workplace expresses the “Work Hard and Play Harder” motto with playful details, like hanging chairs and arcade/vending machines. The dynamic and relaxed atmosphere reflects TBWA HAKUHODO’s brand culture and creates a sense of belonging for employees.

What about taking a break? Employees can nap in the rest cabin or go to an outdoor space for fresh air. Rest makes for the best creativity and innovation.

This futuristic ‘blue experience’ supported by youthful culture encourages people to think outside of the box. It also nurtures remarkable advertising campaigns and great ideas inspired by the vibrant design.

Status

Completed

Completion date

2021

Location

Guangzhou

Area

9827sq-ft

Photographer

Sean

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