Using immersive workplace experiences to inspire original content

Media & entertainment company,
Madrid & Paris

Experiential encounters begin the moment you walk through the door at the regional headquarters of this global media and entertainment company. 

Blending its universal reputation for entertainment with local influences, the Madrid and Paris office designs foster a brand-led approach, providing culturally-curated inspiration for users and visitors alike.

The new offices serve to communicate the company’s position as an industry leader, fostering regional relationships and expanding business within both markets.

Using immersive workplace experiences to inspire original content section
Using immersive workplace experiences to inspire original content section
Project highlights
  1. The brand-led environment creates an elevated guest experience to entertain and host prominent visitors.

  2. Culturally-infused office design to announce its arrival into the local markets of Madrid and Paris.

  3. Forward-thinking spaces catering to a progressive workforce and the expectations of visiting partners.

  4. Promoting innovation through diversity of space and choosing where to work at one’s best.

Scroll for more information.

Using immersive workplace experiences to inspire original content section
Aligning the workplace to the brand experience

To reflect the entertainment aspect of the consumers’ relationship with the company’s content, impactful arrival experiences instantly immerse users into the brand. Top talent prioritise companies that can provide a memorable workplace experience and this was a key element of the brief for the conceptual design.

Feature-lit with no windows and terracotta-coloured walls, the Madrid arrival space pulls users towards sliding glass doors to experience the human-centric side of the brand as they enter into the bright, welcoming cafeteria. The space acts as a central hub for use throughout the day, from catered staff lunches and casual coffee meetings to informal “all-hands” and external events.

Our brand-led approach enabled a theatrical quality to the arrival experience that is both on brand and memorable.” shares Senior Associate - Design, Jeni Durksen.

Using immersive workplace experiences to inspire original content section
Using immersive workplace experiences to inspire original content section
Inspired by local culture

During the stakeholder visioning workshops, we examined the client’s unique culture, identified key requirements, and brainstormed their aspirations for future ways of working and the overall feel for the office design. 

Through collaborations with each local team it emerged that the interior design should be culturally relevant to create a sense of community and belonging in the new spaces while celebrating their uniqueness.

Colourful, comfortable and inspiring were key concepts for Madrid’s aspirational new workplace. We supported this by interlacing Spanish references of plazas and paseos to create collaborative destination spaces and wide corridors doubling as casual conversation space and circulation.

Nods to the historic Haussmann-era residential architecture and airy tree-lined boulevards were woven into the interior design for the Paris workplace to create the multi-level stacking diagram and biophilia-infused team spaces.

Using immersive workplace experiences to inspire original content section
An elevated platform to entertain

Each HQ has a dedicated suite to host luminary guests, comprised of pitch rooms, screening rooms, video production spaces, editing bays and event space. Private access to the suite emphasises exclusivity and privacy with fast-track entry for visitors.

A full-sized cinema with projector and adjoining bar sits within the Madrid space for writers, actors, and directors to interact and enjoy.

The Paris space provides an elevated guest experience with impressive opportunities to entertain with multiple rooftops to host events, screenings, and parties.

Using immersive workplace experiences to inspire original content section
Using immersive workplace experiences to inspire original content section
Future-proofed workplace flexibility

Creating a large, open work zone allows for increased seating capacity as the regional team grows. Meeting rooms were offset and we allowed for extra rooms to begin with, rather than expensive retro-fitting and splitting of meeting rooms, enabling the space to dilate organically.

Future floorplan solutions were provided for the company’s day two expectations of exponential growth. We circumvented the feeling of an empty workspace by including collaborative team lounges and utilising marketing props to further embed the brand within the environment.

Using immersive workplace experiences to inspire original content section
Using immersive workplace experiences to inspire original content section
Using immersive workplace experiences to inspire original content section
Diversity of work settings to promote innovation

Understanding that environmental design cues behaviour, leading to personal and business performance, we provided diversity of spaces within the workplace to support end users in undertaking their best work.

Colourful, bold and exciting define the Spanish workspace where we balanced sunny, social spaces like the café with quiet, destination areas including the private all-green library and muted phone rooms.

Airy, natural and inspiring best describe the attributes of the French office which offers penthouse space for brainstorming and collaboration. With the choice of dedicated writer’s rooms, sheltered acoustic booths, open communal tables, collaborative semi-circular sofa, and relaxing lounge space, the biggest decision becomes where to take in the neighbouring views of Parisian rooftops.

As one of the strongest drivers of innovation in the workplace and a key value of the client’s culture, creating spaces dedicated to the support of diversity was paramount. Variations in styles and locations of work settings activate unlimited collaboration and intelligent knowledge sharing.

Both of the regional offices create an elevated, brand-led, guest experience for visitors to enjoy. Each of the forward-thinking work environments cater to a progressive workforce for collaborating and generating original content.

If you have any office design or workplace requirements in Europe, please contact Alistair Antram, Director - Project Delivery.

Using immersive workplace experiences to inspire original content section
Using immersive workplace experiences to inspire original content section
  • Status Completed
  • Area 59,000 sq ft combined
  • Completion date 2020
  • Location Madrid & Paris

Contact

If you are interested in working with us, have a look at our careers page.

Contact

If you are interested in working with us, have a look at our careers page.

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