Undertaking a major transformation to introduce new ways of working in its Asia headquarters, Pernod Ricard, one of the world’s leading premium spirits companies, needed to bring its convivialist personality and culture to life with a more socially connected and immersive brand experience for staff and visiting customers.
We supported this transformation with a holistic design-build solution integrating strategy, sustainability, change management, and workplace technology to create a progressive environment that embodies the organisation’s mission of underpinning all moments of celebration.
- Transparent communication and educational workshops improved employee buy-in throughout this progressive transformation.
- The office embodies Pernod Ricard’s vision as a “creator of conviviality” with a connected journey epitomised by its front of house.
- Visual design elements from the company’s iconic products create an immersive experience that brings staff closer to Pernod Ricard brands.
- Flexible configurations, including sit-stand desks and moving furniture, as well as biophilia and wide windows, create a healthy workplace for all.
Supporting cultural change: a co-creation journey
Downsizing by 33% from one and a half floors to an entire floor plan, Pernod Ricard wanted to shift the narrative away from space reduction by exploring the benefits of this change with its staff and learning valuable insights along the way.
Our change management experts addressed this challenge with a comprehensive change campaign branded around “conviviality” via multiple communication channels. Workshops, group discussions, email newsletters and information kioks organised over several months created excitement and engagement throughout this transformation.
Technology change management
Considering past disruptive experiences with technology in the old office and people’s disparate adeptness with it, we organised 11 separate technology training sessions on the new, cutting-edge digital solutions integrated across the workplace, including facial recognition, guest check-in management and meeting room booking systems, sit-stand desks, and portable devices allowing seamless transitions between workstations.
“A significant concern with our previous headquarters was the lack of connection and bonding opportunities between our staff. This change is about celebrating our people’s great work by giving them a workplace that embodies the convivial spirit of Pernod Ricard and empowers them to bring it to life for our affiliates, partners, and consumers.”
Chairman & CEO, Pernod Ricard Asia
Embodying collaborative values
Despite being in the business of selling “moments of conviviality”, Pernod Ricard’s previous office hindered cross-department communication and social interactions, leaving ample room for improvement for its once-siloed departments to connect with one another.
We designed the office from the perspective of Pernod Ricard customers and staff to facilitate meaningful human connections, with the front of house as the pinnacle of all celebrations. This approach helped to create a work environment that spatially speaks to the company’s convivial culture and instils pride in hosting guests and events in-house as opposed to third-party venues.
The bar standing at the nucleus of the front of house exhibits a casual and upscale ambiance without coming off too pretentious; a nudge to the company’s values of promoting simple, open, and direct relationships. A training room in its vicinity uses sliding acoustic doors, to provide a quiet environment for learning and knowledge sharing when closed, and nurture a lively and connected community with the rest of the front of house when fully open.
Opportunities to connect are extended throughout the rest of the workplace with a variety of open, collaborative zones; a dramatic improvement driving a holistic cultural transformation across the organisation.
Driving much of the design inspiration, the company’s values of instilling “conviviality at work” improve efficiency while maximising chances for spontaneous encounters among staff.
Connecting people with Pernod Ricard brands
With a world-renowned portfolio of premium products, one of our key objectives was to incorporate visual elements from some of Pernod Ricard’s most iconic brands into its meeting spaces with distinct patterns and decors while maintaining consistent subtlety in honour of the company’s modest nature.
Colors, adjusted lighting, furniture, and accessories are integrated and curated in each meeting room to fit a particular brand’s unique identity and cater to the needs of its occupants.
“The open office becomes the natural extension of the front of house, so we used the meeting and collaboration spaces as a way of representing the variety of brands that reside within Pernod Ricard, hence the multitude of design concepts focusing specifically on the brand story and history of each product.”
Director - Design, International
M Moser Associates
Providing choice and comfort
Inspired by the hospitality industry’s most essential need to make its guests feel welcomed the moment they step inside, Pernod Ricard wanted its new office to offer choice and imbue a sense of familiarity and comfort from the outset. Health and wellness are prioritised by locating all meeting rooms around the core of the floor plan, thereby infusing the social hubs and working areas with maximal daylight.
Flexible configurations, including sit-stand desks, fitness and yoga equipment, as well as green walls and other biophilia tactfully placed around the office, contribute to a healthy environment where staff feel engaged and taken care of.
“It takes a great client to achieve a great project. This was a truly engaging journey that made the project completely transformative from a business, cultural, and technology perspective. With a very strong vision of creating a space with humility and more conviviality, together we crafted a process to onboard every idea and employee.”
Senior Associate, Design Strategy
M Moser Associates
After months of careful planning and collected input from Pernod Ricard leadership and staff, the result embodies the company’s philosophy of facilitating moments of conviviality. This new headquarters improves opportunities to build deeper, more meaningful relationships with customers and inspires collaborative interactions across the organisation.
- Status Completed
- Area 20,000 sq-ft
- Completion date 2020
- Location Hong Kong
- Photographer Harold de Puymorin
A&D Awards 2020 Best Workplace - Silver