Uniting culture and brand in a home-inspired vertical campus

Zillow Group,
New York

For Zillow Group’s New York City headquarters, M Moser united two distinct cultures converging in one vertical campus. Focused on creating a new “home” for the real estate company in Midtown Manhattan’s Nomad Tower, the 130,000 sq. ft. campus spans five floors connected by an open staircase.

Each floor contains unique neighbourhoods and zones inspired by the concept of “home” - including a library, backyard, office, and kitchen. 

Uniting culture and brand in a home-inspired vertical campus section
 Project overview
  1. Combining multiple brands under one roof and providing a unified “home” inspired headquarters.
  2. Integrating a five-floor interior stair to facilitate cross-pollination and open connection amongst staff from different brands.
  3. Providing local touchpoints while evoking the Zillow Group brand.

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Establishing destinations

To unify multiple brands under one roof, the project team designed destinations for each floor. This enabled flow throughout the space, connecting people from different groups across the vertical stack.

The central amenity “town hall” space provides an integrated connection point to facilitate group gatherings. The cafe’s versatile furniture and fixed screens support various configurations and uses - from cafe and booth seating to hosting internal all-hands events and parties.

Uniting culture and brand in a home-inspired vertical campus section
Uniting culture and brand in a home-inspired vertical campus section

This open concept space is located directly off the internal stair. It is surrounded by a video games room for cross-team engagement and collaboration. Wellness rooms, gaming facilities and well-stocked pantries provide direct access to the conveniences of home.

Cross-pollination was key to the workplace design. It was paramount to promote space types where individuals from recently acquired brands within the umbrella could interact. Amenities across the vertical stack include a library space, stadium seating, a meeting area, reception and lounge, video game room, quiet room with fireplace, and multiple pantries. By providing unique destinations on each floor, the design encourages casual collision and inspires movement.

Uniting culture and brand in a home-inspired vertical campus section
Connecting to the city

Coordination with base building was key to the project. The team managed the design, build and installation of a new open staircase spanning the 8th to 12th floors. This connected the floors and destinations both physically and transparently, without relying on the building elevators.

The team worked with the base building architect and owner to address code-related challenges involved in adding a staircase to the building. They also partnered with local code officials in an extensive process to develop a strategy for permitting the stair. The resulting open staircase enhances campus connectivity providing both a public assembly space and access to the outdoor terrace.

As the main artery of the vertical campus, the stair brings staff and teams together - invigorating the workday. With views of Herald Square, the internal staircase is visible and admired by passers-by on the city streets below.

To publicise Zillow Group’s presence in the iconic landmark and new Nomad Tower, the staircase will be illuminated by a New-York subway inspired lighting design. This brings design localisation to the space while showcasing the group’s identity from the exterior.  

Uniting culture and brand in a home-inspired vertical campus section
Localising “home”

Zillow Group wanted the space to reflect its brand while connecting its newly acquired companies and reflecting the vibrancy of New York City. Evoking buzzing energy, the design team took inspiration from popular boroughs and weekend relaxation spots.

The group’s branding has been carefully implemented throughout the user experience. The space incorporates quiet, calm neighbourhoods located away from the business or meeting zones.

The design embraces the vitality of the city balanced with the homey essence of its surrounding boroughs and towns. Focusing on the yin and yang of the city and the homes that Zillow Group helps to sell, the space utilises warm tones to offset its “loft-like” feel.

Uniting culture and brand in a home-inspired vertical campus section

Zillow Group’s motto is “To help people find their next home”. The design concept for its New York City headquarters balances the community-driven, hustling commuter experience, with the calm reflection of arriving home. Establishing a visual beacon of connectivity from interior to exterior, the space serves as a unique New York destination and brand hub.


  • Status Completed
  • Area 130,000 sq-ft
  • Completion date 2020
  • Location New York, NY
  • Photographer Aaron Thompson

Contact

If you are interested in working with us, have a look at our careers page.

Contact

If you are interested in working with us, have a look at our careers page.

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