As a creative leader and interior designer, Addy has designed for the last 20 years environments for retail, hospitality and corporate clients in over 40 countries worldwide. By consistently challenging convention, he creates interiors, architecture, exhibitions and brand touchpoints that deliver holistic, connective and meaningful experiences. Leading M Moser’s multi-disciplinary Branding Experience team since 2017, his expertise and primary focus has been in creating a diverse range of experiences. Through an ideas-led and strategic creative approach, his designs offer moments that immerse users in an organisation’s purpose and culture. His promise is always to create transformative designs that not only satisfy business needs, but also provide solutions which go beyond the original goals and vision.