AIA IR Awards winner McDonald's

Elevating user experience in a digitally driven destination

McDonald’s, Hong Kong

McDonald’s embarked on a journey to transform its Hong Kong office into a digitally driven, dynamic, people-centric hub that embodies the firm’s visionary ethos.

Designed to elevate staff experience and instill a sense of purpose through bold environmental branding, the ‘McHappy Office’ addresses a clear ambition: redefining the boundaries of the workplace. By establishing a meaningful and innovative destination inspired by McDonald’s retail experience, the new space sets itself apart as a premier office choice for top talent.

At a glance

  1. Creating a tech-led workplace to support an innovative vision.
  2. Elevating the workplace experience to boost engagement.
  3. Fusing context and creativity through an integrated design approach.
  4. Establishing a purposeful destination to merge brand, functionality and collaboration.
award winning project McDonald's Hong Kong

Reimagining the future

The existing office setup didn’t fully resonate with the company’s forward-looking aspirations and digital-focused ethos. So, the team prompted an in-situ renovation and adopted a multidisciplinary, integrated design approach. By fusing context and creativity, we delivered a unified, immersive user experience, grounded in McDonald’s values and legacy. Cutting-edge technology elevates the environment and enables efficient operations. LED walls are integrated for seamless connectivity, immersive storytelling and corporate events.

Additionally, a Restaurant Solution Demo Area, called the IT Lab, provides employees with an experimental space to simulate McDonald’s ordering processes. This encourages innovation and the exploration of new concepts, aligning with the goal of providing a great restaurant experience.

IT Lab McDonald's office

Enhancing horizontal and vertical connectivity

The layout was reconfigured into an open plan to enhance functionality and foster interaction. We transformed the existing office into an ample, digitally enabled two-storey space built around brand touchpoints, technology and sustainable solutions.

We used the arch concept as an architectural feature and a practical solution to spatial challenges. Arched ceilings in the lobby create a sense of openness upon arrival, inviting people to navigate throughout the first level. The signature staircase, mirroring McDonald’s iconic logo, enables vertical connectivity and reinforces engagement.

Lounge workplace design Hong Kong
Staircase design in modern office M Moser
McDonald's Hong Kong staircase

Telling an unforgettable story

Inspired by McDonald’s iconic golden arches and brand elements, the interiors feature memorable design moments, such as the bespoke staircase, arched ceilings and brand motifs integrated throughout.

Every detail of the new McHappy Office talks about the company’s ethos and identity. The vibrant communal areas and flexible workspaces support a dynamic work culture, prompting spontaneous interactions and agile workstyles. Convertible spaces cater to diverse needs and spark creative exchanges, fostering a sense of community. Glass walls in meeting rooms and executive offices promote transparency to cultivate mutual trust.

With our vision to become the most loved and trusted consumer brand in Hong Kong, as our customers’ and employees’ first choice, we gave our office a makeover to create a refreshing experience for our people! 

Randy Lai, CEO of McDonald’s Hong Kong
Mcdonald Hong Kong townhall
McDonald's Hong Kong Office

People at the centre

McDonald’s new Hong Kong office is a testament to the power of intentional design. It brings people together in a human-centric environment that supports mental, physical and emotional wellbeing. Features like height-adjustable workstations, low-VOC materials and air-quality control ensure a healthy environment for all. Natural light, indoor greenery and exercise equipment further promote wellness and help people feel cared for.

Art in the workplace McHappy office

The ‘McHappy Office’ is designed to be a standout workplace for its people. With a focus on employees and innovation, the project elevates user experience to inspire, engage and making people feel valued. Reflecting McDonald’s core values of diversity, passion and community, it provides an inspiring environment crucial for recruitment and operational efficiency.

Office Architecture by M Moser
Awards

2024Work Design Magazine's Next Work Environment Competition - Honourable mention for Office Design

Status

Completed

Location

Hong Kong

Area

2,787 sq m / 30,000 sq ft

Photographer

Sean Liu

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