In the heart of one of the world’s entertainment capitals, Los Angeles, our team completed an office renovation project tailored for Global Music Rights (GMR). The company, a subgroup of The Azoff Company, partnered with us to complete the design, refresh and expansion of distinct zones across its office’s 10th floor. Timeless aesthetics connect with optimal functionality in a one-of-a-kind space for these music industry disruptors.
As a distinguished player in the entertainment industry, The Azoff Company sought to empower its subsidiary, GMR, with a workspace that caters to the intricate needs of the music rights management domain. The goal was to support employee collaboration and community spirit by creating an inviting, futureproof workplace that resounds with warmth and fosters a deep connection to creativity, community and lasting design.
Central to the design concept is a modern yet enduring selection of materials, textures and colours. Art, as an intrinsic expression of creativity, also became a defining element of GMR’s new workspace. Collaborating with a local art consultant, we established a rotating art program that symbolises identity and evolution – mirroring the vibrant energy of the entertainment industry.
Our design echoes Azoff’s commitment to excellence, weaving warmth, purpose and community into every corner of the workplace.
Sam Farhang, Director, M Moser AssociatesThe ‘communal heart’ of the office is a welcoming reception area. Featuring a shared pantry kitchen at the entryway, this space anchors the workplace design with a residential atmosphere. Combined, these elements provide a supportive backdrop for building relationships and sharing ideas.
The workspace incorporates executive offices along the perimeter balanced with collaborative bullpen spaces in the interior. Bespoke workstation solutions were developed in partnership with a custom workplace and furniture manufacturer to ensure a unique, distinctive design.
Midway through the project, a design alteration surrounding the ceiling infrastructure and lighting occurred. This required swift yet careful intervention. Working with our lighting experts, we developed an enhanced lighting scheme that illuminates the space and underscores the design’s aesthetic elements.
By successfully navigating opportunities and challenges, the project establishes a warm, inviting environment that supports wellbeing and purpose. Natural light and greenery are emphasised throughout the space. These elements envelop all participants in an atmosphere that inspires professional collaboration through a sense of camaraderie and shared motivations.
Our transformation of GMR’s workspace is a reflection of the company’s aspirations and spirit of creativity. A refuge of inspiration and support for its employees and clients, the space embraces the dynamic nature of the entertainment world. Furthermore, it acts as an extension of Azoff’s commitment to excellence in the industry.
Completed
2023
Los Angeles, California
20,000 sq ft
Madeline Tolle
