To design a space for a company that shapes culture is to build on a legacy in continuous motion. For The Azoff Company’s latest project, a 12,100 sq ft entertainment suite, the ambition was expansion, not transformation. The company’s business spans music, culture, talent, family and heritage. The experience in the new space needed to express all of this without saying a word.
Already occupying several floors in an LA tower, the suite was to extend our client’s world and capture the evolving rhythm of its business. For us, it was a chance to refine the familiar, taking what worked on other floors and tune it to this next chapter.
M Moser approached this brief through a familiar, hospitality-driven lens, rather than a conventional workplace lens. This project required navigating a complex decision-making process while balancing multiple perspectives from leaders. What followed was a lively, two-year exploration shaped by close collaboration and creativity with partners such as Art Department.
The experience begins from a standard multi-tenant corridor. Then a door opens, and everything changes. A wood-panelled vestibule pulls you in and quiets the noise of the building, allowing you to reset and slow your pace. It hints, quietly, that something special sits beyond.
This emotive transition space is essential. It prepares guests for an environment built around comfort, intimacy and connection.
We created a ‘Wizard of Oz’ moment that turns a hallway into a dramatic prelude. It delivers a cinematic reveal, and you feel the shift before you understand it. This is where hospitality begins.
Sam Farhang, Director, M Moser AssociatesOur client wanted a space to host high-profile events, intimate dinners, brand activations and artist launches. They needed rooms for listening sessions, private gatherings and industry meetings. The space would work as hard as they do, in an atmosphere that is grounded, welcoming and immersive.
The suite includes a listening lounge, two conference rooms and a private dining room, central bar and seating areas all supported by a private set of restrooms. Each zone supports a different kind of gathering. None resemble a workspace. There are no desks. No rows. Just settings for people to talk, listen and build relationships.
The brief called for a premier entertainment space that feels timeless, warm and deeply personal. Not flashy. Not ostentatious. ‘Effortlessly elevated,’ as our team describe it. The finishes feel refined with tailored woodwork, soft textures and tones that echo Southern California’s past, present and future. Traditional detailing nods to old LA heritage while modern forms keep everything fresh and current.
This seventh-floor space sits at the former parking deck level. We converted this space into 2,000-square-foot roof terrace, complete with atmospheric lighting and a signature olive tree. A large opening, nearly 30 feet wide, was carved into the façade to link the terrace and interior. This bold move created an indoor–outdoor flow that feels undeniably Californian.
It is a chameleon setting. One night, it may host a brand activation. The next, it becomes a space for an executive dinner. On weekends, it acts as an informal a gathering place. Flexibility drives the entire experience.
The floorplate held several technical challenges. Seismic joints cut across the entire plate, running through floors, walls and even the future location of the bar. Concealing them required custom millwork, precise alignment and steady coordination.
The ceiling height also posed issues. The seventh floor is a transition zone between parking and tower. A flat ceiling would have dropped the height to uncomfortable levels. Instead, our team introduced large, coffered volumes aligned with the column grid. These coffers hide mechanical systems, increase perceived height and create spacious ‘rooms’ without walls. These challenges became signature design elements.
The listening lounge required another layer of engineering. We integrated high-end acoustics into fabric-wrapped panels. The speakers disappear, allowing the sound to remain rich and immersive.
A central bar anchors the suite. It welcomes you the moment you enter and sets the tone for conversation and casual interaction. The dining room glows along the window line, casting a magical silhouette at night. The restroom suite, finished in Roman clay, feels like a boutique hotel. Each space carries the same goal, to elevate every touchpoint so the guest experience feels considered at every turn.
Today, the space hums with activity and is heavily booked for events and gatherings. Its success comes from the creative design thinking that went into it, leveraging hospitality and purposeful moments. It amplifies identity, nurtures relationships and creates an environment where people feel cared for, welcomed and inspired.
Beyond being an entertainment suite, the space tells Azoff’s story without a script. It’s a stage for all participants to experience the stories told within it. It is, in every sense, an evolution of who they are and an invitation to step inside the world they have built.
Completed
2025
Los Angeles
1,124 sq m / 12,100 sq ft
Madeline Tolle
