Slam dunk with NBA India - an inside view of its new Mumbai workplace
The New Indian Express Indulge features an insider view of the NBA’s new Mumbai workspace in an interview with Siddharth Chury – Associate Vice President, Global Partnerships, NBA India.
Creating a strong representation of the brand, the office is divided into three sections; Reception area, Experiential zone and Workspace area - a perfect mix of work and play.
The three key philosophies driving the design direction included:
- Developing an open, modern, interactive and engaging work environment that infuses energy in the team and makes work more fun
- Bringing in-arena experiences to the office – providing visitors with experiences that replicate being in an NBA Arena, impressing upon them everything the NBA has to offer
- Creating a multi-purpose space for NBA events, content shoots, screening parties, media interactions and more