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Slam dunk with NBA India - an inside view of its new Mumbai workplace

The New Indian Express Indulge features an insider view of the NBA’s new Mumbai workspace in an interview with Siddharth Chury – Associate Vice President, Global Partnerships, NBA India.

Creating a strong representation of the brand, the office is divided into three sections; Reception area, Experiential zone and Workspace area - a perfect mix of work and play.

Slam dunk with NBA India - an inside view of its new Mumbai workplace section

The three key philosophies driving the design direction included: 

  • Developing an open, modern, interactive and engaging work environment that infuses energy in the team and makes work more fun
  • Bringing in-arena experiences to the office – providing visitors with experiences that replicate being in an NBA Arena, impressing upon them everything the NBA has to offer
  • Creating a multi-purpose space for NBA events, content shoots, screening parties, media interactions and more


Read the full article

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